HomeGain Press Release

January 19, 2011

HomeGain Releases 2011 Home Improvement Survey Results

HomeGain reveals new survey findings of top 10 do-it-yourself home improvements for home sellers; cleaning and de-cluttering ranks as highest return on investment, followed by lightening and brightening.

Emeryville, CA - January 19, 2011 - HomeGain.com, the first website to offer web-based free instant home values, today announced that it has released the results of its nationwide home improvement and home staging Home Sale MaximizerTM survey.

HomeGain surveyed nearly 600 real estate professionals nationwide and configured a list of the top 10 do-it-yourself home improvements that cost under $5,000 and benefit sellers most when they sell their homes.

According to the HomeGain survey, the top five home improvements that real estate professionals recommend to home sellers based on average cost and return on investment (from highest to lowest ROI) are:
  1. Cleaning and de-cluttering ($290 cost / $1,990 price increase / 586% ROI)
  2. Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI)
  3. Home staging ($550 cost / $2,194 price increase / 299% ROI)
  4. Landscaping ($540 cost / $1,932 price increase / 258% ROI)
  5. Repairing electrical or plumbing ($535 cost / $1,505 price increase / 181% ROI)
Cleaning and de-cluttering continues to rank as the top suggested home improvement (since the survey was originally conducted in 2000), recommended by 99 percent of real estate professionals, costing less than $300 and returning a value of nearly $2,000 to the home's sale price, or a 586 percent return on investment.

"Sellers need to prepare their homes for sale before putting them on the market," said Louis Cammarosano, General Manager at HomeGain. "Homes that have initial appeal have a better shot at selling faster and closer to the asking price than homes rushed to the market with no improvements."

Rounding out the top 10 low cost, do-it-yourself home improvements includes: updating electrical systems and/or plumbing, updating the kitchen and bathrooms, replacing or shampooing carpets, painting interior walls, repairing damaged floors, and painting the outside of the home.

The home improvement projects with the highest price increases to a home's resale value are updating the kitchen ($1,265 cost / $3,435 price increase), followed by painting the outside of the home ($1,467 cost / $2,222 price increase) and home staging ($550 cost / $2,194 price increase).

To see the complete survey results, visit the HomeGain Real Estate Blog.

HomeGain's Home Sale Maximizer online home improvement tool, based on the results of our home improvement surveys of real estate professionals, is designed to provide home sellers with the most cost-effective improvements to best increase the saleability of one's home.

About HomeGain

HomeGain is a leading provider of online marketing solutions that connect real estate agents and brokers with home buyers and sellers. HomeGain offers free services to find and compare real estate agents, research home values, and view homes for sale. Since 1999 REALTORS® have used HomeGain's real estate marketing programs to connect with consumers, promote their services and grow their business. HomeGain.com has been a top visited real estate website since 1999. HomeGain is your real estate connection.



Contact:
Louis Cammarosano
510-594-4121 Office
louis@homegain.com

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