HomeGain Press Release

February 25, 2010

HomeGain Survey Identifies Real Estate Agents' Top 10 Marketing Preferences

Recent HomeGain survey reveals the top marketing choices of real estate professionals in 2010; Referrals ranked number one; MySpace ranked last; Realtors show continued interest in using postcards/mailings

Emeryville, CA - March 11, 2010 - HomeGain®, a leading website that connects real estate agents with home buyers and sellers, today announced survey results of Realtors' top marketing practices and preferences.

Based on responses from over 1,300 real estate agents and brokers who completed the HomeGain Realtor Marketing Survey, the results show that they think referrals are the most effective strategy to acquire new clients, with a cumulative overall score of 8.7 out of a possible10 for effectiveness. Surveyed agents reported that they will continue to focus on referrals as their leading marketing strategy in 2010. Featured listings (4.8 score) and email campaigns (4.7 score) were considered the next most effective marketing strategies.

The survey shows that Realtors rank banner ads, Twitter, pay per click advertising, YouTube and MySpace as the least effective marketing methods.

Although Realtors did not rank Facebook as a top five most effective marketing method (scored at 4.9), surveyed agents indicated that they will increase their use of it in their marketing plans in 2010.

The survey also shows that in 2010, real estate agents plan to continue to focus on referrals, email campaigns and featured listings. They are less likely to invest their marketing dollars and time on Twitter, banner ads, pay per click advertising, outdoor advertising and MySpace.

"While Realtors are increasingly moving their marketing activities online, it's interesting to see the continued strength and perceived effectiveness of print and mailer campaigns," stated Louis Cammarosano, General Manager at HomeGain.

Top 10 Effective Marketing Strategies for Realtors (Cumulative Averages, 1 = Least Effective / 10 = Most Effective):
  1. Referrals (8.7)
  2. Featured Listings (4.8)
  3. Email Campaigns (4.7)
  4. Postcards/Mailers (4.6)
  5. Blogging (4.1)
  6. Online Lead Generation Services (4.0)
  7. Facebook (4.0)
  8. LinkedIn (3.6)
  9. Outdoor Ads (3.6)
  10. Print Ads (3.6)
Top 10 Marketing Objectives for Realtors in 2010 (Cumulative Averages, 1= Least Likely to Use / 10 = Most Likely to Use):
  1. Referrals (8.9)
  2. Email Campaigns (5.7)
  3. Postcards/Mailers (5.4)
  4. Featured Listings (5.2)
  5. Facebook (4.9)
  6. Print Ads (4.3)
  7. Blogging (4.2)
  8. LinkedIn (4.1)
  9. Online Lead Generation Services (4.0)
  10. YouTube (3.5)
Cumulative averages are based on two surveys conducted in December 2009 and February 2010.

HomeGain conducts regular surveys of Realtors, including the HomeGain Home Improvement Survey and the quarterly HomeGain Home Prices Survey. The 2010 first quarter HomeGain Home Prices Survey results will be announced in two weeks.

HomeGain's AgentView online marketing program provides real estate agents with several of the top 10 most effective marketing practices for reaching potential home buyers and sellers in an all-in-one, exclusive and ad-free platform.

About HomeGain

HomeGain is a leading provider of online marketing solutions that connect real estate agents and brokers with home buyers and sellers. HomeGain offers free services to find and compare real estate agents, research home values, and view homes for sale. Since 1999 REALTORS® have used HomeGain's real estate marketing programs to connect with consumers, promote their services and grow their business. HomeGain.com has been a top visited real estate website since 1999. HomeGain is your real estate connection.

About Classified Ventures

Classified Ventures™ is a strategic joint venture among five media companies, including Belo Corp. (NYSE:BLC), Gannett Co. Inc. (NYSE:GCI), The McClatchy Co. (NYSE:MNI), Tribune Co. (NYSE:TRB) and The Washington Post Co. (NYSE:WPO), whose objectives are to collectively capitalize on the revenue growth in the online advertising categories of automotive, real estate and rentals.

Louis Cammarosano
510-594-4121 Office

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