HomeGain Statistics and Market Analysis
HomeGain frequently engages its customers with surveys, seminars and emails in order to stay current with what's happening in real estate. HomeGain uses this feedback and data to make improvements to our solutions and services and to provide customers with information that will benefit their businesses.
Survey Data | Statistics & Market Analysis
Survey Data
Polls
| What's your prediction for 2008? January 2008 Poll | |||||||||||||||||||
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| What is your main marketing goal in 2008? January 2008 Poll | |||||||||||||||||||
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| How often do you read real estate blog/s? February 2008 Poll | |||||||||||||||||||
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Which Home Repairs Result in the Greatest Return on Investment (ROI)?
In HomeGain's Prepare-to-Sell study, real estate agents said that it is the small improvements that pay the biggest dividends when a home is sold. The majority of agents who were surveyed normally advise homeowners to do as little as possible – such as perform touch-ups on floor tiling instead of replacing the entire floor or shampoo the carpets instead of replacing them.
The following is a summary of the results of HomeGain's 2007 national survey, based on the ten areas of home improvement identified by real estate agents in HomeGain’s original survey in 2003.
| Project | Typical Cost | Price Increase | Return on Investment* |
% of Agents Recommending |
| Lighten & brighten | $233 - 370 | $1,178 - 1,566 | 355% | 97% |
| Clean and de-clutter | $190 - 318 | $1,505 - 1,937 | 578% | 97% |
| Landscape front/back yards | $378 - 546 | $1,718 - 2,158 | 319% | 97% |
| Stage home for sale | $403 - 584 | $1,938 - 2,431 | 343% | 91% |
| Repair electrical or plumbing | $436 - 621 | $1,205 - 1,590 | 164% | 93% |
| Repair damaged flooring | $628 - 878 | $1,633 - 2,061 | 145% | 94% |
| Update kitchen & bathrooms | $1,404 - 1,828 | $3,216 - 3,934 | 121% | 87% |
| Replace or shampoo carpeting | $562 - 808 | $1,532 - 1,950 | 154% | 98% |
| Paint exterior walls | $663 - 938 | $1,757 - 2,205 | 147% | 88% |
| Paint interior walls | $651 - 920 | $1,741 - 2,179 | 150% | 97% |
HomeGain surveyed over 2,000 real estate agents in each of the U.S. regions. All agents might not necessarily agree on the same pre-sale strategy. See ”% of agents recommending“ column above. Differences of opinions may vary based on the climate of the market, region of the country or condition of the home in question. The percentage of agents that agree on the positive impact of a particular pre-sale activity is summarized here.
Based on recent surveys of 4,000 real estate agents:
75% of agents think that the kitchen is the most important home improvement when selling a home (May 2007)
40% of agents use 76-100% of their marketing budget online (June 2007)
74% of agents use a drip email marketing system (July 2007)
How much do you think staging increases the value of a home? (August 2007)
| $0-1000 | 9.78% |
| $1001-2500 | 11.96% |
| $2501-5000 | 29.35% |
| $5001+ | 48.91% |
How are you ramping up for summer sales?
| 16.7% | Email campaigns |
25% | HomeGain |
| 8.3% | Yard signs | ||
| 16.7% | Flyers | 33.3% | Other |
What generation is the majority of your lead source?
| 67.6% | Baby Boomers (1946-1964) |
| 27% | Generation X (1965-1981) |
| 5.4% | Millennial (After 1981) |
What percentage of your time do you spend working with online leads?
| 52.1% of budget | 0-25% of agents |
| 10.4 | 25-50 |
| 25 | 50-75 |
| 12.5 | 75-100 |
Statistics & Market Analysis
Articles
Top 5 "Sealed Deal" Cities (November 2007)
Internet Buyers and Sellers Seek Rapid Responses (August 2007)
Profile of the Typical Buyer (November 2006)
2007 HomeGain AgentEvaluator Highlights:
- In 2007, HomeGain's top five (5) agents earned an average of $198,096 in gross closed commissions from their HomeGain AgentEvaluator business and an average of 23 closed transactions.
- Average successful agent closed 2.5 HG generated transactions in 2007; these transactions generated an average of $608,668 in sales volume per agent.
- 619 agents earned in excess of $75k in gross commissions from their HG leads.
- 299 agents earned in excess of $125k in gross commissions from their HG leads.
- HomeGain's average sales price was $244,006 in 2007
- HomeGain's average home price remained essentially flat year over year in 2007. ($244,006 in 2007 vs. $244,040 in 2006)
- The average successful HG agent earned over $24,904 in gross closed commissions.
2006 HomeGain Top Performer™ Highlights:
- Average successful agent closed 2.9 HomeGain generated transactions in 2006; these transactions generated an average of $707,700 in sales volume per agent.
- 426 agents have earned in excess of $75,000 in gross commissions from their HomeGain leads.
- 248 agents have earned in excess of $125,000 in gross commissions from their HomeGain leads.
- HomeGain's average sales price was $244,040 in 2006.
- HomeGain's average home price grew 4% in 2006 over 2005.
- The average successful HomeGain agent earned over $18,150 in gross closed commissions.
- HomeGain agents closed transactions in all 50 states.
