HomeGain Polls and Surveys
HomeGain frequently engages its customers with surveys, seminars and emails in order to stay current with home values and home prices trends. HomeGain uses this feedback and data to make improvements to our marketing solutions and services, and to provide HomeGain Realtors with information that will benefit their businesses.
2012 | 2011 | 2010 | 2009 | 2008 | 2007
2007 Polls
| August 2007 |
How much do you think staging increases the value of a home? |
|
| |
$0 - 1000 |
9.78% |
| |
$1001 - 2500 |
11.96% |
| |
$2501 - 5000 |
29.35% |
| |
$5001+ |
48.91% |
| July 2007 |
74% of real estate agents use a drip email marketing system |
|
| May 2007 |
75% of real estate agents think that the kitchen is the most important home improvement when selling a home |
|
| April 2007 |
How are ramping up for summer sales? |
|
| |
16.7% |
Email Campaigns |
| |
16.7% |
Flyers |
| |
25% |
HomeGain |
| |
8.3% |
Yard Signs |
| |
33.3% |
Other |
| March 2007 |
What generation is the majority of your lead source? |
|
| |
67.6% |
Baby Boomers (1946-1964) |
| |
27% |
Generation X (1965-1981) |
| |
5.4% |
Millenial (After 1981) |
| February 2007 |
What percentage of your time do you spend working with online leads? |
|
| |
52.1% of budget |
0-25% of agents |
| |
10.4 |
25-50 |
| |
25 |
50-75 |
| |
12.5 |
75-100 |
2007 Surveys
Which Home Repairs Result in the Greatest Return on Investment (ROI)?
In HomeGain's Prepare-to-Sell study, real estate agents said that it is the small improvements that pay the biggest dividends when a home is sold. The majority of agents who were surveyed normally advise homeowners to do as little as possible – such as perform touch-ups on floor tiling instead of replacing the entire floor or shampoo the carpets instead of replacing them.
The following is a summary of the results of HomeGain's 2007 national survey, based on the ten areas of home improvement identified by real estate agents in HomeGain’s original survey in 2003.
| Project |
Typical Cost |
Price Increase |
Return on
Investment* |
% of Agents
Recommending |
| Lighten & brighten |
$233 - 370 |
$1,178 - 1,566 |
355% |
97% |
| Clean and de-clutter |
$190 - 318 |
$1,505 - 1,937 |
578% |
97% |
| Landscape front/back yards |
$378 - 546 |
$1,718 - 2,158 |
319% |
97% |
| Stage home for sale |
$403 - 584 |
$1,938 - 2,431 |
343% |
91% |
| Repair electrical or plumbing |
$436 - 621 |
$1,205 - 1,590 |
164% |
93% |
| Repair damaged flooring |
$628 - 878 |
$1,633 - 2,061 |
145% |
94% |
| Update kitchen & bathrooms |
$1,404 - 1,828 |
$3,216 - 3,934 |
121% |
87% |
| Replace or shampoo carpeting |
$562 - 808 |
$1,532 - 1,950 |
154% |
98% |
| Paint exterior walls |
$663 - 938 |
$1,757 - 2,205 |
147% |
88% |
| Paint interior walls |
$651 - 920 |
$1,741 - 2,179 |
150% |
97% |
HomeGain surveyed over 2,000 real estate agents in each of the U.S. regions. All agents might not necessarily agree on the same pre-sale strategy. See ”% of agents recommending“ column above. Differences of opinions may vary based on the climate of the market, region of the country or condition of the home in question. The percentage of agents that agree on the positive impact of a particular pre-sale activity is summarized here.
